Guayaquil and Around

Playas

Author: Johan Klok | Last update: November 17, 2021

Overview

Small resort town
Many visitors from Guayaquil in the weekends
Most sun hours in Ecuador
Official name: General Villamil

Eating & Drinking

There are many restaurants on the renovated boulevard that runs along the beach. Most restaurants serve tasty seafood. Don’t expect international food. Playas is primarily a resort town for working-class people from Guayaquil, which means that you will find the typical local food in the restaurants.

Entertainment & Nightlife

Entertainment

A Supercines movie theater is located in shopping center El Paseo Shopping.

Nightlife

Playas doesn't have real nightlife. On the boulevard, you can find some bars.

Shops & Markets

In recent years, Plays has made great strides in terms of shopping opportunities.

Shopping center

El Paseo Shopping is a modern indoor shopping center that is quite large for the size of the city. In this shopping center, you will find a hypermarket (Hipermarket) and various other stores. A movie theater (Supercines) is also located in this shopping center.

Grocery stores

National supermarket chains AKÍ and TÍA have stores in Playas. However, there is no Supermaxi grocery store in the city. The nearest Supermaxi stores are in Salinas and Guayaquil. This means that for some international products you will have to travel to Salinas or Guayaquil.

Market

You can buy fresh vegetables, fruit, and fish at the Municipal Market, the city's market. This indoor market is housed in a new building.

Outline & Neighborhoods

Playas has been experiencing a growth spurt the last years, but it still has the character of small town. You won't find lots of tall condos in Playas, for example.

From Playas to the south runs the road to Posorja. Wealthier Ecuadorians have built their beach houses here. Here you will also find some gated communities.

Accommodations

Hotels

Real Estate Investing

Local tax incentives for investors

Beginning in 2021, people who make investments in the canton of Playas can receive tax credits for six local taxes during ten years. The degree of tax credits depends on the amount of employment created and the amount spent on local labor. The minimum amount spent on local labor has to be $25,000. The tax credits cannot exceed 50% of the tax amounts that should normally be paid.

Expats

About 40-50 expats live in Playas. About half of them only part-time (to avoid the cold winters in the US and Canada). They regularly organize social gatherings.

Utilities

Internet

CNT and Netlife provide internet in Playas. Netlife offers fiber internet in various parts of the city. Because Netlife gets better reviews, we recommend using this company for your internet connection.

Electricity

CNEL is the provider of electricity in Playas.

Health & Medical

The presence of healthcare is limited in Playas. Hospital Básico Playas is a small public hospital that patients do not highly appreciate. Hospital Clínica del Pacífico is a small private hospital with a good reputation.

The nearest IESS hospital is located in Guayaquil. In Guayaquil, you will also find specialized private hospitals.

Emergencies

In a medical emergency, you can call 911. Hospital Básico Playas is available 24 hours for emergencies. You can call 911 for an ambulance, but the fastest and most reliable way is to arrange the transport yourself.

How to travel to Playas

Cooperativa de Transporte de Pasajeros Villamil and Cooperativa de Transporte Posorja offer bus services from the main bus terminal in Guayaquil to Playas.

bus to Playas, Ecuador
A bus of Cooperativa de Transporte de Pasajeros Villamil

Government

Local authority: Municipality of Playas (canton)