Paute Entrepreneurs Turn Playing Cards into a Tourism Boost

Paute’s local entrepreneurs are getting creative in promoting their town as a must-visit destination. On Wednesday, February 19, the Azuay Tourism Front unveiled 5,000 custom decks of playing cards—each one packed with 54 unique designs showcasing the best of Paute. From traditional dishes and local businesses to natural attractions and festivals, these cards capture the heart of the canton.

Tourism entrepreneur Patricio Coronel shared an exciting twist—10% of the decks contain a special golden card, unlocking fun prizes like 250 pitchers of canelazo, 250 free entries to the recreation center La Cuchara más Grande del Mundo, and other surprises from local businesses.

These playing cards aren’t just for fun—they’re a perfect souvenir for visitors, giving them a little piece of Paute to take home while making their trip even more memorable.