Ecuador's Government to Remove VAT on Pet Food

President Daniel Noboa announced on social media that starting February 1, 2025, pet food will be exempt from VAT.

On Wednesday, January 22, 2025, President and re-election candidate Daniel Noboa shared that Ecuador will eliminate the Value Added Tax (VAT) on pet food.

According to Noboa, this initiative aims to make it easier for more families to care for their pets in the best possible way.

The change will take effect on February 1, 2025.

Pet food sales have been on the rise in Ecuador in recent years. In the first quarter of 2023, sales grew by 25% compared to the same period in 2022, according to market research firm Kantar Worldpanel.

By March 2023, 66% of households had pets, up from 57% just three years earlier, according to Kantar, which tracks real consumption data from 1,706 households in the country.

Source: Primicias.