The capital of the Cañar province: Azogues is the administrative capital of the Cañar province. It is a significant regional center for commerce and government, located just a short drive north of Cuenca.
A major center for Panama hat weaving: Alongside Cuenca, Azogues is one of the most important centers in the world for the weaving of high-quality "toquilla" straw hats, known globally as Panama hats. This craft is a cornerstone of its economy and cultural heritage.
Home to the Sanctuary of the Virgin of the Nube: The city's skyline and identity are dominated by the magnificent Santuario Franciscano de la Virgen de la Nube, a massive stone sanctuary perched on a hill, which is a major pilgrimage site in Ecuador.
A city built on a steep hillside: Azogues is known for its unique and picturesque urban landscape, with its downtown and historic buildings constructed on a very steep incline, offering dramatic views from various points.
Cuenca's smaller "sister city": Due to its proximity, Azogues has a very close relationship with Cuenca. Their climates are very similar.
A hub of Cañari culture: As the capital of the province, Azogues is a focal point for the pre-Inca Cañari indigenous culture, which is evident in the surrounding communities and at the city's bustling markets.