South America's iconic surf and party town: Located on the Santa Elena Peninsula, Montañita is internationally famous for its consistent surf breaks and a vibrant, bohemian nightlife that lasts until dawn.
A hub for backpackers and youth culture: The town is a major stop on the South American backpacker trail, known for its laid-back, liberal atmosphere, hostels, and energetic street-party scene.
World-class surf point: "La Punta," the point at the northern end of the beach, offers a world-renowned right-hand wave, attracting experienced surfers from all over the globe, especially from December to May.
Center for wellness and yoga: Contrasting its party scene, Montañita has a growing reputation as a destination for yoga retreats, Spanish schools, and holistic wellness practices.
Highly seasonal atmosphere: The town is busiest during the peak surf and tourist season (December-April). Currently, in mid-September, it's in a transitional period after the whale-watching season, resulting in a more relaxed pace.
Cosmopolitan and transient population: Its residents and visitors are a diverse mix of local Ecuadorians, international surfers, backpackers, and artisans, creating a unique, multicultural environment.