Kobe Sushi & Rolls, a chain of Japanese-Ecuadorian fusion food, has opened its first location in Cuenca. It is located in the food court of the Mall del Río and employs a total of 17 people directly. The investment for this Kobe Sushi & Rolls location in Cuenca was USD 170,000.

Kobe Sushi & Rolls has a total of 20 restaurants throughout the country, with 13 in Quito, five in Guayaquil, one in Manta, and one in Cuenca.

Kobe Sushi & Rolls has been present in Ecuador since 2011 and is part of the group that also operates the NOE Sushi Bar brand.