Chinese Auto Brand SERES debuts in Ecuador with premium SUVs

The Chinese automotive brand SERES has officially entered the Ecuadorian market as of December 4, 2024. Known for its sporty utility vehicles (SUVs), the company is targeting premium car buyers.

SERES has partnered with Automekano (Grupo Ambacar), a local company that has invested $2.5 million in showrooms, spare parts, and inventory to launch two models:

- SERES 5: Starting at $52,990

- SERES 7: Starting at $66,990

Ecuador is the first country in Latin America where SERES has launched, with a flagship showroom located in the upscale Cumbayá valley, a high-income area near Quito.